In the ever-evolving B2B ecosystem, staying ahead of the curve is becoming a matter of concern for business entities of all sizes. With businesses mushrooming every day, B2B companies must devise strategies for sustainable revenue growth. One timeless strategy that continues to be effective is events. So, how can you tackle this problem as a business?
By making events an integral part of your marketing strategy, as a business, you can drive tangible results. The impact of event marketing cannot be overemphasized as 93% of businesses are embracing ELG, i.e., EVENT-LED GROWTH to meet revenue goals and to stay afloat in the competitive B2B turf. Another fact that makes ELG imperative is that businesses are 75% more likely to attain a 50% growth rate with event marketing.
ELG’s outstanding outcomes that businesses witness
Besides brand awareness, events are an opportunity for you to grow your network, create a sense of community, and make clients feel that they are important and are part of your venture. Events enable you to enhance your organization’s culture and also effectively interact with your audience and know them better. As an organization, you can host a varied variety of events that serve different objectives.
Some of the popular events are as follows:
As tangible benefits galore, businesses are opting for event marketing without batting an eye, and this is evident from the upward growth trajectory the US event management market is witnessing!
The US event management services market, valued at USD 70,300.0 million, is growing at a CAGR of 7% to clock in USD 153,096.5 million by 2032. But, which are the top event management companies in USA that are making the most of this market growth?
An event management company plans, coordinates, and executes an event for an organization or a business.
Undoubtedly, businesses stand to gain immense benefits from event marketing. However, given the time crunch your business team’s face, investing time in planning an event, managing, sourcing, and logistics eats into precious bandwidth. By opting for event management companies as a business, you can save money on venue rentals, catering, and more. Besides this, your business teams and verticals can focus on marketing efforts, while event management companies handle all aspects of planning and executing an event. Additionally, event management companies enable you to showcase your brand in the best possible way, creating a long-lasting impression in the guest’s mind.
Some of the well-established and popular American event management companies that businesses make a beeline when they need to host an event are as follows:
| Company Name | Founding Year | Headquarters | Revenue in USD | Clients |
|---|---|---|---|---|
| Freeman | 1927 | Dallas, Texas | $1.4 Billion | eBay Motors, Link-Belt, FreightWaves |
| Maritz Global Events | 1894 | St. Louis, Missouri | $423 Million | Medical Group Management Association (MGMA), Romance Writers of America (RWA) |
| BCD Meetings & Events | 2006 | Chicago, Illinois | $156.3 Million | Lenovo, Wella |
| CWT Meetings & Events | 1994 | Minneapolis, Minnesota | $105.2 Million | Sephora, GENBAND |
| Endless Events | 2007 | New York | $ 5.1 Million | Amazon , Uber |
| Luxe Fête | 2008 | Miami, Florida | <$5 Million | New World Symphony, Animo Ventures |
| Colin Cowie Lifestyle | 1992 | New York | $26.4 Million | American Express, Cosmopolitan Magazine |
| Rafanelli Events | 1996 | New York | $3 Million | Breast Cancer Research Foundation, and Boston College |
| MKG | 2003 | New York | $41 Million | Google, Target, Netflix, Meta, HBO |
| GPJ | 1914 | Auburn Hills, Michigan | $750 Million | Porsche, IBM, Cisco |
With a 97-year legacy in event management, Freeman is a frontrunner in the sector. Based out of Texas, Dallas, Freeman is known for creating unforgettable experiences and meaningful connections. Freeman is an excellent service provider with vast experience under its belt, specializing in driving engagement for virtual, hybrid, and in-person corporate events. Besides this, Freeman also caters to the exhibitor’s needs, which include transportation support, booth rentals, and customer support. Freeman’s key clients include eBay Motors, LinkBelt, and FreightWaves.
Freeman created a perfect recipe for success for the American Bakers Association (ABA), the Bakery Equipment Manufacturers and Allieds (BEMA), and the Retail Bakers of America (RBA), by organizing the International Baking Industry Exposition (IBIE). Hailed as the largest trade show for the grain-based food industry, the event organized by Freeman helped the stakeholders expand their target audience, discover new niche markets, and also target non-domestic wholesale bakers.
Maritz Global Events has carved a niche for itself in the event management ecosystem by its unparalleled efficiency in organizing top-notch events. Based out of St. Louis, Missouri, Maritz is renowned for shining in the face of competing goals by meeting relentless demands and stringent deadlines. Equipped to help with any needs related to event management, like strategy, design, technology, and on-site support, to name a few, Maritz Global Events efficiently brings an enterprise’s vision to life.
Maritz Global Events’ marquee clients include the Medical Group Management Association (MGMA), Romance Writers of America (RWA), NAFA Fleet Management Association, and more.
One of Maritz’s striking events includes The Wine & Spirits Wholesalers of America (WSWA), 2023 convention. Maritz lent design studio support to WSWA, instrumental in increasing attendance, and achieving greater revenue at top and bottom lines over previous years.
Established in 2006, BCD Meetings & Events is crafting digital and live experiences that foster connections for businesses. Considered a global leader in the event management industry, it is creating events with strategic intent that perfectly fit an organization’s needs.
Handling all the nitty-gritty details, BCD leaves no stone unturned in planning, executing, venue sourcing, design, and communication, and managing both digital and live events that inspire action and engagement. From a high-impact in-person gathering to a sophisticated virtual meeting, BCD, with its expertise, aces the event marketing game, creating bespoke event marketing experiences for businesses.
BCD Meetings & Events, notable clients include Lenovo, Wella, Asian Infrastructure Investment Bank, and more.
One of BCD Meetings & Events spectacular events includes the global product launch they orchestrated for Lenovo’s “Holiday Range.” BCD provided Lenovo, production, logistics, creative and communication support, delivering an exceptional and immersive experience to the event’s audience. Considered Lenovo’s most successful brand endeavor, it garnered immense appreciation in global social media. The livestream event successfully engaged 58 million people across 129 countries, creating a massive global outreach for the brand.
Established in 1994, CWT Meetings and Events are the one-stop shop for businesses’ event needs. Based out of Minneapolis, Minnesota, CWT Meetings and Events provides businesses with a wide variety of event management services, which include virtual event solutions, venue sourcing, attendee management, and support for strategic meetings. With an eye for detail and a sharp creative flair, CWT meetings and events, are delivering memorable and impactful events, like incentive trips, virtual gatherings, and more, helping enterprises meet their business objectives. CWT Meetings and Events’ well-defining quality charter is the top pick for businesses vying to create buzz for a new product launch and celebrate company achievements in multiple global locations.
CWT meetings and events, as well as high-value clients, include Sephora, Fastweb, and GENBAND.
One of CWT Meetings and Events’ noteworthy event includes, the one they orchestrated for Corcym, a leading global medical device company. CWT Meetings and Events put together a remarkable sustainable event for Corcym that brought together the medical device company’s stakeholders, staff, providers, distributors, and more. CWT meetings and events ensured a minimal carbon emission footprint, and their event aligned with Corcym’s commitment toward environmental stewardship.
Founded in 2007, Endless Events is breaking the mold of traditional event management and taking the industry by storm by employing technology. By leveraging technology, Endless Events is enhancing efficiency, cutting costs, and passing those savings to businesses that are hiring them to create memorable events.
Based out of New York, Endless Events is a comprehensive event management company that provides end–to–end solutions for companies. By opting for endless events, businesses can steer away from the stress of managing an event and completely focus on the big picture, i.e., achieving their ulterior motives from event marketing. From venue selection to catering to attendee swag bags, to labor scheduling and management, to furniture, Endless Events offers countless services, including event production, creative services, and strategy services. Endless Events’ commitment to excellence and efficiency resonates with the fact that it has earned the top customer satisfaction in the industry.
Some of the Endless Events’ marquee clients include Amazon and Uber.
One of the noteworthy events of Endless Events’ includes an annual customer conference they put together for FourKites, a supply chain visibility platform. Endless events orchestrated a successful virtual event for the company in the middle of a lockdown called Fourkites Visibility 2020, which attracted an audience from around 27 countries. The event’s standout attributes included networking round tables and an enhanced audience engagement, generating the same excitement as their usual in-person event.
Hailed as the dream makers, Luxe Fête is an event architect renowned for crafting royal experiences that ooze sophistication and luxury. Established in 2008 in Miami, Florida, Luxe Fête has carved a niche in the event management ecosystem with a steadfast dedication to quality and a keen eye for detail. Offering a full range of event management services, including corporate events, brand activations, VIP event management, and weddings. Transforming just an idea into an extravagant event, Luxe Fête caters to the unique tastes of high-profile global clients.
Some of Luxe Fête’s marquee clients include the Knight Foundation and New World Symphony.
One of Luxe Fête’s remarkable events includes the Formula 1 Miami Grand Prix Paddock Club. Luxe Fête created the experience and branding of the groundbreaking Paddock Club, offering unique hospitality experiences for the key stakeholders. Luxe Fête curated for the Formula 1 Paddock Club, a Piano Lounge reminiscent of the Buena Vista Social Club, within the backdrop of the roaring sounds of F1 engines, creating an ever-reminiscent spectacular event.
Established in New York in the year 1992, Colin Cowie Lifestyle is an event management company creating bespoke experiences worldwide. It is known for creating opulent and luxurious events for high-profile corporations, celebrities, and nonprofit groups. A few of the reasons that Colin Cowie Lifestyle is the best choice for luxury events include its flawless execution prowess and meticulous attention to detail.
With services like venue sourcing, event floral décor, guest list management, and social media coverage, Colin Cowie Lifestyle is known to create spellbound events. With its expertise, Colin Cowie Lifestyle has created captivating movements for guests in their events, making it the top choice of Fortune 500 companies from all corners of the globe.
Some of their notable clients include American Express and Cosmopolitan Magazine.
One of Colin Cowie Lifestyles’ most talked about events includes the grand opening of Atlantis Dubai. Some of the remarkable feats of the event, which Colin Cowie orchestrated, included the largest fireworks show in the history of pyrotechnics, cocktails served from a massive 60ft long sea dragon that snaked its way through the guests, and more.
Established in 1996, Rafanelli Events has secured a stellar reputation with its excellent ability to manage and organize events like celebrity weddings, nonprofit gala events, and private and corporate events. Based out of New York, Rafanelli Events is committed to crafting extraordinary custom-tailored celebrations that resonate with the unique values of the companies they host the event.
With a keen focus on narrative and immersive experiences, Rafanelli Events plans approximately 100 events per year. Rafanellli’s best services include event planning, branding, venue selection, logistics, rentals, attendee management, coordination, and consulting.
Some of Rafanelli event’s marquee clients include the Breast Cancer Research Foundation and Boston College.
One of Rafanelli event’s noteworthy events is the annual gala, “Pops on the Heights” which they organized for Boston College. From picking the perfect venue to managing all the logistics, Rafanelli Events put together an extravaganza that dazzled the guests and supported the esteemed institution’s objectives.
Established in 2003, MKG is popular for its unconventional approach to design, planning, and event production. Based out of New York and Los Angeles, it has collaborated with iconic brands to craft some unforgettable experiences and gain the reputation of the most experienced vent management company in the USA. MKG’s main focus includes humanizing brands through creative storytelling for purpose-driven engagement. MKG’s event expertise ranges from live experiences and brand actions to social impact actions. Some of MKG’s best services are exhibits, insights research, experiential strategy, creative campaign development, and environment design, to name a few.
Some of MKG’s noteworthy clients include Google, Target, Netflix, Meta, HBO, Delta Air Lines, and Apple TV.
One of MKG’s commendable works is Meta—AdWeek. MKG orchestrated a spectacular event for Meta in Advertising Week New York when they launched their “Meet Meta” global campaign. With their immense creative nuances in play, MKG successfully transformed an empty retail space into a multifaceted, exploratory experience, creating real-life expressions and paving the way for Meta to meet new audiences.
Started as a flag and decoration company in 1914, George P. Johnson Experience Marketing is a frontrunner in event management and experiential marketing. Based out of Auburn Hills, Michigan, GPJ stands out from the rest, owing to its innovative approach and century-old expertise in transforming brand narratives into trade shows, digital experiences, and more. Trusted by top global brands, GPJ has set the bar high through its effective strategic consulting, ensuring memorable, and engaging events with an immersive experience. GPJ’s full range of event management services includes brand activation, creative designing, event technology, and more.
Some of GPJ’s renowned clients include IBM, Porsche, and Cisco.
One of GPJ’s iconic events includes THE IBM AI SPORTS CLUB AT SXSW. GPJ put together a sports-themed lounge that highlighted IBM’s AI solutions (WatsonX), supporting the US Open, Wimbledon, and Master’s golf tournaments. The lounge featured a playful environment for SXSW (South by Southwest) attendees, providing real-time insights and data for ardent fans. Besides this, the lounge also had a “Calling the Shots” arena with custom paddle motion tracking sensors for real-time gameplay for players and guests.
Several event management companies are deviating from the tedious traditional event organizational procedures and leveraging event management software to accomplish their financial pursuits and also enhance their client satisfaction. According to insights from g2, about 85% of event management agencies are using event management software to enhance their efficiency.
Event management software provides event management companies a platform to market their offerings to attendees, helps them provide better networking opportunities for their clients, and increase the reach of the event. Besides these benefits, event management software enables organizers to provide a smooth event experience to guests, speakers, exhibitors, and sponsors.
Here is an overview of various event management software and its features:
The new and emerging technologies are taking the event management landscape by storm! The industry is leaving no stone unturned in embracing these new technologies and also reinventing itself to keep up with these improvements.
Virtual events that can be attended anywhere in the world, allowing organizers to increase the impact and reach of their event, are here to stay. Hybrid events that offer the best of both worlds by combining both in-person and virtual events are becoming popular.
The use of AR in events to allow users, guests, and clients to interact with a virtual environment via smartphones and other devices is gaining ground. Besides this, utilizing VR headsets to provide unique engagement opportunities for clients is also on the rise.
AI-powered Chatbots that address attendees’ questions, AI-powered event promotion and planning tools, and AI-powered attendee personalization are making their way into the event management sector.
The event management industry is a diverse landscape and is witnessing an upward swing, with more businesses embracing ELG. Businesses that provide services or products that find their use in the event management sector can leverage industry contact databases or C-suite contact databases to infer their needs and orchestrate splendid events for them to solidify their brand reputation and positioning in their respective TAM (Total addressable market).
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