Firmographics, the study of firm behavior by demographic characteristics, has become an increasingly important part of B2B marketing. Segmenting your target audience helps to identify the best prospects for your product or service.
Firmographics & Segmentation is an important aspect of sales and marketing in business that deals with
“If you target everyone, you target no one.”
Firmographics & Segmentation also includes demographic information i.e., age group, population, type of family (nuclear or joint), religion, education level achieved by them, etc. which helps you in knowing your customer better and providing an enhanced customer experience.
‘’Market Segmentation is a natural result of the vast differences among people.’’ – Donald Norman
Company size is useful for new markets to know whether the prospects targeted to fit into:
83% of companies involve segmentation for executing email marketing strategy.
Personalized outreach help in increasing the reply rates up by 45%.
Firmographic market segmentation reveals valuable insights that may be used to inform and enhance advertising campaigns. By prospective grouping organizations based on similar attributes, you will benefit from more advertising options, targeted messages, and increased ROI. The more data you have about a prospect, the more personal the value proposition can be offered, and the more likely it will resonate and lead to the desired action. Make sure you maintain relevancy in the post-click stage once you’ve personalized ads for your target audience.
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