In B2B email marketing, we have analyzed plenty of emails sent across the United States in 2020. These marketers sent campaigns to subscribers from all over the world from the US business operating systems. Hence, we compiled an accumulated data with comprehensive resources so that people seeking a study of American industries can get help. They can also have a comparison with how their email marketing campaigns are responding. We have segmented the industries so you can get a detailed insight into the email marketing benchmarks for 2020.
In the United States, marketers have various channels of marketing they work on a daily basis. However, email marketing is one constant mode that remains to be a significant part of how B2B professionals communicate and connect with clients and prospects. At InfoCleanse, our benchmark suggests that while many alterations are witnessed in relation to each industry, we have also seen gradual averages with lesser decreases for specific metrics.
Construction and Manufacturing Industry: In the past years, construction and manufacturing industries experienced a drop and couldn’t even make it to the top three best click-through rate industries. However, in 2020 it is at the top position with a considerable spike in click-through rates.
Real Estate Industry: We analyzed a sudden decrease in the open rate of the real estate industry. However, the other related metrics have improved with time. A declining open rate doesn’t need to result in overall declining metrics. In fact, it sometimes gives a window to higher engagement to the ones who are opening it.
Government/ Public Sector: In 2020, the USA government email garnered more engagement than global results. The public sector of the United States happens to be on a blooming side with excellent performance across the board (such as open rate and click-through.) This implies high engagement from the subscribers.
Media & Entertainment Industry: The entertainment industry witnessed an increase in metrics and performance all over with customers holding a maximum interest in the sector.
Publishing Industry: Publishing industry, too, joined the league of government and entertainment industry and showed positive metrics with significant participation by the subscribers.
We have anticipated the following metrics of various industries. Based on several factors, you can anticipate the future progress rate of your industry’s marketing campaigns. This will help you strategize and implement the marketing campaigns better.
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