Is lead generation a vital aspect that businesses cannot ignore? The answer is YES! But why should businesses ensure lead flow into their sales pipeline? Let us consider a scenario where a business fails to generate any leads. Zero lead generation directly impacts its profits, as no new users are…

“We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.” – Sheryl Sandberg, COO Facebook, Meta Platforms (2008-2022) Women in c-suite roles have witnessed remarkable growth in the past couple of…

A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. – Ramsay Leimenstoll Marketing teams in B2B firms function to achieve one ultimate goal, to increase profits or revenue margins. Given the competitive space, B2B businesses operate in any sector; time is…

If you own a B2B business, email is the best channel to communicate with your clients or end-users. According to Statista’s recent research data, email marketing is favored across generations, allowing companies to reach target audiences efficiently at a reasonable cost. Emails are the easiest approach to publicize a sale,…

“You cannot mandate productivity; you must provide the tools to let people become their best.” – Steve Jobs. HR leaders worldwide have had expertise in managing human resource capital for several years. These professionals contribute to an environment where every employee is highly motivated and aligned with the company’s goals.…