The concept and the term CRM were coined in the early 1970s, but a lot has changed since 1970. CRM (customer relationship management) is software that helps organizations categorize large volumes of data. The most basic functionality of it is data management and data storage. They are eliminating a situation…

“Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleash their creativity- to pursue their dreams” – Jeffery P. Bezos In 2006, commercial cloud services emerged and had a transformational effect on the public cloud, deeply…

“There is only one boss, the customer.” – said Sam Walton, an American businessman. Mr. Walton summarized the significance of a great customer experience in under ten words. After all, loyal customers do not just recommend your products and services, they insist that others invest in your business, and that’s…

“The power for us is the information we have, the trust we have with our customers, and our employees’ ability to deliver on that. Salesforce enables us to connect these dots.” Greg Keeley, Executive VP of Global Corporate Payments Customers form the backbone of every company. The degree to which…

Managing a law firm, small, mid-sized, or large, is no child’s play. The rising pile of cases, late-night calls, and meetings, along with tedious court sessions that give the blues, all add up to a point where goes severely neglected. As attorney workload increases, prospects are made to sit on…