The global medical device market is booming! High incidence of chronic diseases due to lifestyle changes, an increasing geriatric population opting for home healthcare, and greater emphasis given by adults to health and fitness have necessitated wireless medical devices, portable devices, health monitors, and more. Medical devices are apparatus that…
“Data is a precious thing and it will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web (WWW) Business-to-business data is crucial for the survival and functioning of any enterprise. Such is importance that enterprises might belong to any industry or sector; they will…
Financial services are imperative to population. So given its importance, can financial organizations sit back and have the luxury of waiting for the customers come to them? In the past financial enterprises could afford to do this but in the present day, this could be a risky proposition for the…
“When You Speak To Everyone, You Speak To No One” – Meredith Hill This message states that if you are marketing to everyone, your message is not getting conveyed to any specific group or individual, and all your marketing efforts are futile. Considering this aspect, an Ideal Customer Profile creation…