“Data is a precious thing and it will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web (WWW) Business-to-business data is crucial for the survival and functioning of any enterprise. Such is importance that enterprises might belong to any industry or sector; they will…
Financial services are imperative to population. So given its importance, can financial organizations sit back and have the luxury of waiting for the customers come to them? In the past financial enterprises could afford to do this but in the present day, this could be a risky proposition for the…
“When You Speak To Everyone, You Speak To No One” – Meredith Hill This message states that if you are marketing to everyone, your message is not getting conveyed to any specific group or individual, and all your marketing efforts are futile. Considering this aspect, an Ideal Customer Profile creation…
The US Law firms industry is expected to reach a value of USD 1232010 million by 2030 and grow at a CAGR of 5.08%, which is higher than the overall economy. A significant increase in businesses has created an excellent potential for the industry However, more assistance will have a…
With the expansion of digitization and the utilization of online resources by every business (small, medium or large), the threat of data privacy breaches is rising. Whether it’s a small business or a large conglomerate, data privacy is essential for scaling the venture with B2B marketing. According to a collective…
