C-suite are the decision-makers who often have a final sign-off on an enterprise’s product purchases as they are the bureaucrats envisioning an organization’s road map to success. A strategy to cut through the red tape and target specifically the C-suite is imperative for businesses to shorten the sales cycle and…
Organizations or businesses wish to retain their employees for longer periods of time to witness profitable outcomes. Long-term employees require less training and attention. Moreover, their continuous affiliation with the organization would lead to loyalty and commitment and benefit the organization’s overall growth and development. Perhaps for this reason, more…
To halt the march of global warming and achieve the temperature target set by the UN’s Paris Agreement, we need to turn the tide on emissions. Picture this: a yearly drop of 7.6% in global emissions, all the way to 2030. That’s our ticket to a sustainable future. Energy companies…
B2B sales lead generation is a highly challenging task, and for marketers seeking an easy way out, witnessing positive outcomes will be an unrealized dream. The fact that 37.1% of marketers find generating high-quality leads a daunting task makes it a problem at hand for B2B businesses to be addressed immediately. It…
Marketing in the healthcare industry is a daunting task. It puts an immense sense of responsibility on B2B marketers and enterprises as they sell life-saving products or services. Hence, the stakes are undoubtedly high compared to other industries, and B2B healthcare marketers should employ ethical means and due diligence while…
