Doctors constitute about 0.3% of the total US population. Is selling to this minuscule audience, less than one percent, a cakewalk for healthcare businesses and marketers? The answer is NO. Physicians and doctors are the most sought-after targets for healthcare businesses as they are the gatekeepers between healthcare products and users. As…
As a MedTech solution, medical billing services have automated medical billing tasks and optimized business management processes for healthcare providers and medical facilities. As a tool, medical billing software makes claim tracking and billing straightforward and more transparent. Such transparency has allowed healthcare providers to instill a sense of trust…
As the AI buzz sweeps across the globe, the B2B sales sector cannot remain alienated from this technological advancement. A leading indicator of the fact that AI (Artificial intelligence) has made inroads into B2B sales is Salesforce’s research insights. It states that organizations excelling in sales are 1.9 times more…
Healthcare companies, with their significant contributions, are changing the entire contour of the healthcare ecosystem. Besides empowering the healthcare industry to deliver the best care to users, healthcare companies’ ground-breaking technological innovations are making healthcare more accessible to the population. With telemedicine, wearable, internet of medical things, artificial intelligence-enabled solutions, robotic-assisted procedures,…
C-suite are the decision-makers who often have a final sign-off on an enterprise’s product purchases as they are the bureaucrats envisioning an organization’s road map to success. A strategy to cut through the red tape and target specifically the C-suite is imperative for businesses to shorten the sales cycle and…
