If you’re letting the obstacles of being a B2B company hold you back from creating great content and closing the deal, you may want to reconsider it. After all, content marketing is highly effective in increasing lead generation. Now, let’s talk about why content marketing is a great approach for…

The disagreement between sales & marketing agencies is a long-standing problem. Marketing and sales misalignment is quite a common occurrence and organizations with divided marketing and sales departments that work independently are at a disadvantage. This misalignment is the reason why businesses are failing around the world. Studies have shown…

Well, as we work in the business to business industry, we often hear about the terms “Project management.” What does it mean? If you go by the actual meaning, it is a sophisticated method of managing a project or workflow of an organization. The management of projects requires physical and…

If you’re on the lookout for effective email tactics that drive results and help meet your lead generation goals, you’re exactly where you need to be. Besides being among the oldest mediums for B2B marketing, email is also the B2B buyer’s 3rd most trusted source for obtaining information. In fact,…

In recent times, there has been a rush of global concerns about the novel COVID-19 outbreak that has compelled many organizations to either cancel or postpone their physical meetings. While many shut down the opportunities, some tried to dig for solutions. Yes, organizing virtual events is one of the top…