Well, as we work in the business to business industry, we often hear about the terms “Project management.” What does it mean? If you go by the actual meaning, it is a sophisticated method of managing a project or workflow of an organization. The management of projects requires physical and…

If you’re on the lookout for effective email tactics that drive results and help meet your lead generation goals, you’re exactly where you need to be. Besides being among the oldest mediums for B2B marketing, email is also the B2B buyer’s 3rd most trusted source for obtaining information. In fact,…

In recent times, there has been a rush of global concerns about the novel COVID-19 outbreak that has compelled many organizations to either cancel or postpone their physical meetings. While many shut down the opportunities, some tried to dig for solutions. Yes, organizing virtual events is one of the top…

In the B2B industry, online marketing has taken up a very important place as it has up-leveled the competition and promotes brand name. B2B companies are always seeking newer methods to promote their products and services. Since the prospective clients are scattered on different channels of the internet, it becomes…

B2B Marketers have a tendency, i.e., to follow what works best for themselves even if it’s an old strategy. ABM or Account-based marketing is becoming a rage in the marketing field as its engaging and reflects a predefined account to decision-makers. Due to high effectiveness, it has gained a sturdy…