In the age of the Internet of Things & digital renaissance and other similar technologies, B2B brands are often exposed to massive volumes of data. Moreover, as the B2B landscape is a breeding ground for hackers, B2B enterprises are wary of the backlashes that may arise due to data breaches.…
“We have entered in the era of the customer experience. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.” – Jerry Gregoire. In recent times, we see a sudden growth in the importance of brand building, brand awareness, and brand experience.…
Customer experience is not a luxury anymore; it has become a basic necessity for B2B organizations. As a marketer, this statement likely resonates with you. With the blog exploring more about technologies associated with CX, you would find yourself at the epitome of customer service. In the current B2B market,…
If you’re letting the obstacles of being a B2B company hold you back from creating great content and closing the deal, you may want to reconsider it. After all, content marketing is highly effective in increasing lead generation. Now, let’s talk about why content marketing is a great approach for…
The disagreement between sales & marketing agencies is a long-standing problem. Marketing and sales misalignment is quite a common occurrence and organizations with divided marketing and sales departments that work independently are at a disadvantage. This misalignment is the reason why businesses are failing around the world. Studies have shown…
