In B2C marketing, personalization has always been an integral part. It has been employed by many leading brands like Spotify, Netflix, and Amazon to boost revenue and keep consumers engaged. However, when it comes to the B2B landscape, personalization is a little abstract. It’s something that most talk about however…
What is a game changer for a business? It is undoubtedly a successful marketing strategy. Usually, B2B enterprises are more eager to run marketing campaigns as compared to B2C companies. Hence, there is a growing need for businesses to adhere to and adopt any prevalent new B2B marketing trends. Over…
In any business, data plays a vital role by allowing businesses to optimize internal operations, improve targeting, and prosperously drive innovation. As different businesses look forward to embracing the latest technologies and accuracy, data quality becomes extremely vital for business growth.Today, successful business organizations heavily depend on data to generate…
In the age of the Internet of Things & digital renaissance and other similar technologies, B2B brands are often exposed to massive volumes of data. Moreover, as the B2B landscape is a breeding ground for hackers, B2B enterprises are wary of the backlashes that may arise due to data breaches.…
“We have entered in the era of the customer experience. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.” – Jerry Gregoire. In recent times, we see a sudden growth in the importance of brand building, brand awareness, and brand experience.…
