In today’s B2B marketing landscape, it’s incredibly vital to have a clean database. “Data are becoming the new raw material for business.” ~ Craig Mundie, Senior Advisor, Microsoft Data is a valuable asset for any business, and that’s why every successful marketer tries their best to maintain a clean and…
In an era that’s highly influenced by various technological marvels, we are producing and generating more data as compared to before. Through each online card transaction, GPS pinpoint via smartphones, every other online click, and more, we contribute to a massive and varied dataset – a dataset that’s immensely valuable…
Throughout the years, data cleansing has significantly played an important role in both data management and data analytics and it continues to develop rapidly to date. Moreover, data cleansing, particularly in big data continues to remain a challenge because of its high & increasing volume, variety & velocity of data…
If you’re in charge of email marketing and advertising for your B2B business, then surely you may have heard numerous discussions on the importance of leveraging email appends for growing your listing. Email is still a significant marketing tool for businesses to acquire customers organically. After all, 81 percent of…
Today, most marketers will agree on influencer marketing as a highly successful B2B strategy as evident from returns generated through its employment. Study and statistics on B2B influencer marketing reveal: Brands can achieve an annual ROI that’s 11x more than traditional methods through influencer marketing. Over 90% of B2B marketers…
