The truth is that we have access to more data now but yet we struggle to put it to effective use. Being surrounded by such big data, organizations are more lost than ever as it’s challenging to implement all of it, given the size of the information that is collected.…
In an age and era where we are surrounded by a technological ghost, we have more data collected about every interaction that we have in the digital world than in the physical world. With every transaction and with every click, whether be it on our phones or online, its dataset…
How exactly are top B2B companies able to maintain huge success stories? Well, a great portion of it can be attributed to creating a tough sales pipeline. Marketers are no doubt aware of the central role the sales pipeline plays in business. However, as competition gets tougher, the involvement of…
Businesses need a steady flow of capital to grow and establish themselves in the global market. Who else can help them achieve this other than established B2B venture capital firms? With the market rapidly changing due to the proliferation of AI and related technologies, business opportunities are popping up everywhere,…
Predictive analytics in B2B marketing has always been considered to be useful. However, recent developments in AI and big data have turned it from just a useful tool to a necessary one. Gone are the days when predictive analytics in B2B marketing only meant forecasting demand for a product or…
