How exactly are top B2B companies able to maintain huge success stories? Well, a great portion of it can be attributed to creating a tough sales pipeline. Marketers are no doubt aware of the central role the sales pipeline plays in business. However, as competition gets tougher, the involvement of…
One of the most common and vital steps for SaaS startups is raising capital to launch the business and sustain its operations. This generally involves meeting initial costs like supplies, salaries, utilities, office space, and more. Now, we’re all aware of the difficulty involved in raising capital but the good…
Over the decade, B2B sales have gone through several transformations. One of the more recent trends following these ‘transformations’ is predictive analytics. This isn’t exactly ‘new’ but it certainly changes the atmosphere around B2B marketing. The ability to predict radically changes the way sales are perceived in B2B. For one,…
Today, the B2B customer experience is facing radical changes, and the way this change surrounding how B2B customers purchase has created a massive arsenal of data at disposal for sales teams. As a result, modern and powerful computers along with machine learning algorithms began learning from this data. This is…
Did you know over the last year, around 63% of marketers increased their investment in data-driven marketing. The reason behind this has a lot to do with how leveraging consumer data can help generate useful insights on consumer engagement for understanding target audiences much better. However, for marketers to gain…
