One of the most common and vital steps for SaaS startups is raising capital to launch the business and sustain its operations. This generally involves meeting initial costs like supplies, salaries, utilities, office space, and more. Now, we’re all aware of the difficulty involved in raising capital but the good…
Over the decade, B2B sales have gone through several transformations. One of the more recent trends following these ‘transformations’ is predictive analytics. This isn’t exactly ‘new’ but it certainly changes the atmosphere around B2B marketing. The ability to predict radically changes the way sales are perceived in B2B. For one,…
Today, the B2B customer experience is facing radical changes, and the way this change surrounding how B2B customers purchase has created a massive arsenal of data at disposal for sales teams. As a result, modern and powerful computers along with machine learning algorithms began learning from this data. This is…
Did you know over the last year, around 63% of marketers increased their investment in data-driven marketing. The reason behind this has a lot to do with how leveraging consumer data can help generate useful insights on consumer engagement for understanding target audiences much better. However, for marketers to gain…
An efficient CRM data quality offers companies a huge competitive advantage over competitors that neglect their CRM. However, this is not a complete picture as data quality could easily overturn negatively. The increased utilization of AI & machine learning applications combined with continuous large data sets from concurrent data streaming…
