The truth is that we have access to more data now but yet we struggle to put it to effective use. Being surrounded by such big data, organizations are more lost than ever as it’s challenging to implement all of it, given the size of the information that is collected.…
In an age and era where we are surrounded by a technological ghost, we have more data collected about every interaction that we have in the digital world than in the physical world. With every transaction and with every click, whether be it on our phones or online, its dataset…
How exactly are top B2B companies able to maintain huge success stories? Well, a great portion of it can be attributed to creating a tough sales pipeline. Marketers are no doubt aware of the central role the sales pipeline plays in business. However, as competition gets tougher, the involvement of…
One of the most common and vital steps for SaaS startups is raising capital to launch the business and sustain its operations. This generally involves meeting initial costs like supplies, salaries, utilities, office space, and more. Now, we’re all aware of the difficulty involved in raising capital but the good…
Over the decade, B2B sales have gone through several transformations. One of the more recent trends following these ‘transformations’ is predictive analytics. This isn’t exactly ‘new’ but it certainly changes the atmosphere around B2B marketing. The ability to predict radically changes the way sales are perceived in B2B. For one,…
