Every passing second, small to large corporations is generating huge datasets. These are based on their customers, stakeholders, and business. To analyze this data, companies need to implement AI tools and programs. And this is where things are getting tricky. Challenges such as shortage of skilled employees, data preparation, and…
A clean and updated email list helps you target your marketing campaigns better. They also help you save time and resources. That is why Ramsay Leimenstoll said, “A small list that requires exactly what you have to offer is better than a longer list that is not committed.” Are you confused…
In today’s day and age, data has become the new gold. Given how invaluable data is, it’s not surprising that it has significantly impacted every industry, marketing included. So, what makes data-driven marketing so popular? Data-driven marketing can make a massive difference in marketing quality and success. A study by…
Everywhere you look, you will find grids of data being engulfed into this world. It is evolving at a rapid pace which can reap massive ROI in the long run. Therefore, the global analytics market for data is valued at $68 billion in four years. It alludes to a precedent…
In the world that we are living in today, data is everything. From the smallest enterprises/businesses to the largest ones, data has something for everyone. When it comes to data, two parameters become important: quality and integrity. There are many ways in which data quality directly influences data integrity by…
