In today’s day and age, data has become the new gold. Given how invaluable data is, it’s not surprising that it has significantly impacted every industry, marketing included. So, what makes data-driven marketing so popular? Data-driven marketing can make a massive difference in marketing quality and success. A study by…
Everywhere you look, you will find grids of data being engulfed into this world. It is evolving at a rapid pace which can reap massive ROI in the long run. Therefore, the global analytics market for data is valued at $68 billion in four years. It alludes to a precedent…
In the world that we are living in today, data is everything. From the smallest enterprises/businesses to the largest ones, data has something for everyone. When it comes to data, two parameters become important: quality and integrity. There are many ways in which data quality directly influences data integrity by…
Telemarketing may be one of the oldest methods to sell services to customers, but not all strategies are successful. It’s because customers have become pickier and are not easily convinced by a sales call. So, even if a telemarketing campaign is full-proof, it might not produce desired results. However, as 92%…
There’s no denying that data quality is of paramount importance. A study by McKinsey established that organizations utilizing high-quality data are likely to make 19 times more profit than the organizations that aren’t data-driven. Now, that’s a statistic you cannot ignore. If your goal is to stay on top of…
