If your business provides financial assistance tools or software that can make the job of a Certified Public Account (CPA) easier, you can benefit from marketing to Certified Public Accountants. Big businesses or institutes also partner with CPAs to promote each other’s business. Many marketers require the help of CPA firms.…
“Big Law will finally start to go big in the cloud.” – Dennis Garcia, Assistant General Counsel, Microsoft. Through this quote, Mr. Garcia was highly concise in presenting one of the impacts of technology in the legal industry. New-age law firms have been investing in modern tools to address two…
Accounting software is the application used by businesses to keep track of the financial flow within and outside the organization. Unlike before, these technological advancements provide modern methods to streamline workflow through interoperability within different departments. In addition to maintaining basic accounting records, these applications assist with customer relationships, human…
As a B2B marketer, you have probably encountered the ongoing debate on demand generation vs. inbound marketing. Even though a few professionals use these marketing strategies interchangeably, the concepts are far from similar. However, both focus on bringing new leads, clients, and prospects to your brand. So, what is the…
“Growth is never by mere chance; it is the results of forces working together.” James Cash Penney, Founder of JC Penney Establishing a business involves tons of moving parts, which naturally means there are too many ways to go wrong with decision-making. While the niche you’re interested in and personal…
