Email marketing is still popular among B2B marketers despite multiple marketing channels. The reason is straightforward – it provides an economical option at the cost of reaching hundreds of relevant contacts worldwide. Although every industry relies on email marketing, the healthcare sector might seem the most surprising candidate on the…
“There is only one boss, the customer.” – said Sam Walton, an American businessman. Mr. Walton summarized the significance of a great customer experience in under ten words. After all, loyal customers do not just recommend your products and services, they insist that others invest in your business, and that’s…
“The power for us is the information we have, the trust we have with our customers, and our employees’ ability to deliver on that. Salesforce enables us to connect these dots.” Greg Keeley, Executive VP of Global Corporate Payments Customers form the backbone of every company. The degree to which…
Managing a law firm, small, mid-sized, or large, is no child’s play. The rising pile of cases, late-night calls, and meetings, along with tedious court sessions that give the blues, all add up to a point where goes severely neglected. As attorney workload increases, prospects are made to sit on…
If your business provides financial assistance tools or software that can make the job of a Certified Public Account (CPA) easier, you can benefit from marketing to Certified Public Accountants. Big businesses or institutes also partner with CPAs to promote each other’s business. Many marketers require the help of CPA firms.…
