In today’s day and age, data has become the new gold. Given how invaluable data is, it’s not surprising that it has significantly impacted every industry, marketing included. So, what makes data-driven marketing so popular? Data-driven marketing can make a massive difference in marketing quality and success. A study by…

Telemarketing may be one of the oldest methods to sell services to customers, but not all strategies are successful. It’s because customers have become pickier and are not easily convinced by a sales call. So, even if a telemarketing campaign is full-proof, it might not produce desired results. However, as 92%…

For marketers, retaining your current customers is just as crucial as reeling new ones in. A study by Hubspot showed that retaining just 5% of your customers can boost your company’s revenue by up to 95%. Moreover, it’s a lot cheaper to retain your current clients than it is to…

In an age and era where we are surrounded by a technological ghost, we have more data collected about every interaction that we have in the digital world than in the physical world. With every transaction and with every click, whether be it on our phones or online, its dataset…

How exactly are top B2B companies able to maintain huge success stories? Well, a great portion of it can be attributed to creating a tough sales pipeline. Marketers are no doubt aware of the central role the sales pipeline plays in business. However, as competition gets tougher, the involvement of…