In an age and era where we are surrounded by a technological ghost, we have more data collected about every interaction that we have in the digital world than in the physical world. With every transaction and with every click, whether be it on our phones or online, its dataset…
How exactly are top B2B companies able to maintain huge success stories? Well, a great portion of it can be attributed to creating a tough sales pipeline. Marketers are no doubt aware of the central role the sales pipeline plays in business. However, as competition gets tougher, the involvement of…
One of the most common and vital steps for SaaS startups is raising capital to launch the business and sustain its operations. This generally involves meeting initial costs like supplies, salaries, utilities, office space, and more. Now, we’re all aware of the difficulty involved in raising capital but the good…
Today, the B2B customer experience is facing radical changes, and the way this change surrounding how B2B customers purchase has created a massive arsenal of data at disposal for sales teams. As a result, modern and powerful computers along with machine learning algorithms began learning from this data. This is…
Did you know over the last year, around 63% of marketers increased their investment in data-driven marketing. The reason behind this has a lot to do with how leveraging consumer data can help generate useful insights on consumer engagement for understanding target audiences much better. However, for marketers to gain…
