You are done setting your goals and you have finally completed designing a stellar email campaign. By all accounts, you’re so ready that it feels as if you have already met your goals. However, there’s just one issue: You need to come up with a subject line for your cold…

A clean and updated email list helps you target your marketing campaigns better. They also help you save time and resources. That is why Ramsay Leimenstoll said, “A small list that requires exactly what you have to offer is better than a longer list that is not committed.” Are you confused…

In today’s day and age, data has become the new gold. Given how invaluable data is, it’s not surprising that it has significantly impacted every industry, marketing included. So, what makes data-driven marketing so popular? Data-driven marketing can make a massive difference in marketing quality and success. A study by…

Telemarketing may be one of the oldest methods to sell services to customers, but not all strategies are successful. It’s because customers have become pickier and are not easily convinced by a sales call. So, even if a telemarketing campaign is full-proof, it might not produce desired results. However, as 92%…

For marketers, retaining your current customers is just as crucial as reeling new ones in. A study by Hubspot showed that retaining just 5% of your customers can boost your company’s revenue by up to 95%. Moreover, it’s a lot cheaper to retain your current clients than it is to…