As a B2B marketer, you have probably encountered the ongoing debate on demand generation vs. inbound marketing. Even though a few professionals use these marketing strategies interchangeably, the concepts are far from similar. However, both focus on bringing new leads, clients, and prospects to your brand. So, what is the…

Are you a telemarketer making sales calls all day? If you answered yes, there are two possibilities – either you’re closing deals, or customers are hanging up on you. If you can’t convince customers to buy your products/services, you’ll hear them hang up more often. So, you need to figure…

Years go by, yet the email marketing industry is sustaining and thriving. Insights from Statista, stating that the global email marketing industry’s value is poised to grow from $7.5 billion to $17.9 billion by 2027, corroborates this fact. Email marketing, fetching a return of $36 for every dollar invested, is undoubtedly a…

You are done setting your goals and you have finally completed designing a stellar email campaign. By all accounts, you’re so ready that it feels as if you have already met your goals. However, there’s just one issue: You need to come up with a subject line for your cold…

A clean and updated email list helps you target your marketing campaigns better. They also help you save time and resources. That is why Ramsay Leimenstoll said, “A small list that requires exactly what you have to offer is better than a longer list that is not committed.” Are you confused…