Did you know that recruitment agencies provide around 12.7 million employees to companies in the USA? This number speaks in volumes about the potential and importance of recruitment agencies. But is marketing and acquiring clients a piece of cake for hiring firms? The answer is no. With more than 20,000…

A large part of the Logistics industry is still reliant on referrals and outbound tactics to win leads, with marketing activities limited to press releases, trade shows, and, to some extent, email campaigns. This scenario is gradually changing, and logistics companies are making a gradual shift from pure outbound tactics…

Small businesses fuel the US economy as they employ nearly half of the American workforce, i.e., around 61.6M. The fact that small businesses represent 45.3% of the USA’s GDP corroborates this. Though they harbor inherent employment potential and have become the drivers of economic growth, making a small business a…

As the AI buzz sweeps across the globe, the B2B sales sector cannot remain alienated from this technological advancement. A leading indicator of the fact that AI (Artificial intelligence) has made inroads into B2B sales is Salesforce’s research insights. It states that organizations excelling in sales are 1.9 times more…

C-suite are the decision-makers who often have a final sign-off on an enterprise’s product purchases as they are the bureaucrats envisioning an organization’s road map to success. A strategy to cut through the red tape and target specifically the C-suite is imperative for businesses to shorten the sales cycle and…