In recent times, there has been a rush of global concerns about the novel COVID-19 outbreak that has compelled many organizations to either cancel or postpone their physical meetings. While many shut down the opportunities, some tried to dig for solutions. Yes, organizing virtual events is one of the top…

In the B2B industry, online marketing has taken up a very important place as it has up-leveled the competition and promotes brand name. B2B companies are always seeking newer methods to promote their products and services. Since the prospective clients are scattered on different channels of the internet, it becomes…

B2B Marketers have a tendency, i.e., to follow what works best for themselves even if it’s an old strategy. ABM or Account-based marketing is becoming a rage in the marketing field as its engaging and reflects a predefined account to decision-makers. Due to high effectiveness, it has gained a sturdy…

The sudden outbreak of coronavirus pandemic has shaken the world. While many of us were living our regular life, a sudden epidemic impacted up to the core. Many companies were told to pull down the shutters and work from home to avoid getting affected by the virus. Due to COVID-19,…

COVID-19 has changed the dynamics of the world. It has brought the entire globe under the darkness of a sudden outbreak of coronavirus. Before these health crises, USA B2B buyers were already worried about the possibility of a recession. In November 2019, a survey by digital commerce provider Avions claimed, more…