In B2C marketing, personalization has always been an integral part. It has been employed by many leading brands like Spotify, Netflix, and Amazon to boost revenue and keep consumers engaged. However, when it comes to the B2B landscape, personalization is a little abstract. It’s something that most talk about however…

What is a game changer for a business? It is undoubtedly a successful marketing strategy. Usually, B2B enterprises are more eager to run marketing campaigns as compared to B2C companies. Hence, there is a growing need for businesses to adhere to and adopt any prevalent new B2B marketing trends. Over…

“We have entered in the era of the customer experience. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.” – Jerry Gregoire. In recent times, we see a sudden growth in the importance of brand building, brand awareness, and brand experience.…

Customer experience is not a luxury anymore; it has become a basic necessity for B2B organizations. As a marketer, this statement likely resonates with you. With the blog exploring more about technologies associated with CX, you would find yourself at the epitome of customer service. In the current B2B market,…

If you’re letting the obstacles of being a B2B company hold you back from creating great content and closing the deal, you may want to reconsider it. After all, content marketing is highly effective in increasing lead generation. Now, let’s talk about why content marketing is a great approach for…