In today’s B2B marketing landscape, it’s incredibly vital to have a clean database. “Data are becoming the new raw material for business.” ~ Craig Mundie, Senior Advisor, Microsoft Data is a valuable asset for any business, and that’s why every successful marketer tries their best to maintain a clean and…
Throughout the years, data cleansing has significantly played an important role in both data management and data analytics and it continues to develop rapidly to date. Moreover, data cleansing, particularly in big data continues to remain a challenge because of its high & increasing volume, variety & velocity of data…
In any business, data plays a vital role by allowing businesses to optimize internal operations, improve targeting, and prosperously drive innovation. As different businesses look forward to embracing the latest technologies and accuracy, data quality becomes extremely vital for business growth.Today, successful business organizations heavily depend on data to generate…
In the age of the Internet of Things & digital renaissance and other similar technologies, B2B brands are often exposed to massive volumes of data. Moreover, as the B2B landscape is a breeding ground for hackers, B2B enterprises are wary of the backlashes that may arise due to data breaches.…
