According to a survey, bad data can cost businesses an annual sum of $3.1 trillion in the US alone. Your business contributes to that if you spend countless hours trying to determine the right value of your stored data. On average, your business will waste 50% of the time to…
Advancements in data analytics have entirely revolutionized the banking industry. Today, banks and financial institutions can easily access massive amounts of data, and within these data lies the keys to effective branching strategies, compliance automation, and an in-depth understanding of your customers. Thanks to advanced visualization tools and artificial intelligence…
The truth is that we have access to more data now but yet we struggle to put it to effective use. Being surrounded by such big data, organizations are more lost than ever as it’s challenging to implement all of it, given the size of the information that is collected.…
Predictive analytics in B2B marketing has always been considered to be useful. However, recent developments in AI and big data have turned it from just a useful tool to a necessary one. Gone are the days when predictive analytics in B2B marketing only meant forecasting demand for a product or…
An efficient CRM data quality offers companies a huge competitive advantage over competitors that neglect their CRM. However, this is not a complete picture as data quality could easily overturn negatively. The increased utilization of AI & machine learning applications combined with continuous large data sets from concurrent data streaming…
