“When You Speak To Everyone, You Speak To No One” – Meredith Hill This message states that if you are marketing to everyone, your message is not getting conveyed to any specific group or individual, and all your marketing efforts are futile. Considering this aspect, an Ideal Customer Profile creation…

When referring to data hygiene, marketing has coined catchy phrases about the B2B sector, although their meanings can become a bit perplexing. Becoming familiar with data cleansing is simple; yet it is more difficult to appreciate the greatness of data appending and data enrichment, given their abstract nature. According to…

“Big Law will finally start to go big in the cloud.” – Dennis Garcia, Assistant General Counsel, Microsoft. Through this quote, Mr. Garcia was highly concise in presenting one of the impacts of technology in the legal industry. New-age law firms have been investing in modern tools to address two…

“Growth is never by mere chance; it is the results of forces working together.” James Cash Penney, Founder of JC Penney Establishing a business involves tons of moving parts, which naturally means there are too many ways to go wrong with decision-making. While the niche you’re interested in and personal…

The marketing and sales goal is to satisfy customers’ demands while still earning a profit. However, people’s demands differ, so addressing them may necessitate various ways. Marketing is all about identifying client demands and detecting variances between groups of consumers. Why are your companies’ marketing tactics the same if your customers…