Since time immemorial, energy has been a catalyst of living standards across global economies. The agrarian era had people using wood as their chief source to survive. The invention of the first locomotive engine in the 18th century led to a drastic shift, i.e., a transition from agrarian to industrial…

Data is a powerful resource for any business. Any decision that a business takes, be it pertaining to marketing, sales, or customer service, is data-driven. Businesses generate enormous volumes of data through various sources. However, poor quality data or even unorganized data is of little value to businesses. They need…

Exploration is the engine that drives innovation. Innovation drives economic growth. – Edith Widder In this era of digitization, it is essential for businesses to get with the times to increase their revenue margins and amplify operations. Integrating technology into businesses has become necessary for survival and sustenance. One such…

“Data is a precious thing and it will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web (WWW)  Business-to-business data is crucial for the survival and functioning of any enterprise. Such is importance that enterprises might belong to any industry or sector; they will…

“When You Speak To Everyone, You Speak To No One” – Meredith Hill This message states that if you are marketing to everyone, your message is not getting conveyed to any specific group or individual, and all your marketing efforts are futile. Considering this aspect, an Ideal Customer Profile creation…