Over the decade, B2B sales have gone through several transformations. One of the more recent trends following these ‘transformations’ is…
Today, the B2B customer experience is facing radical changes, and the way this change surrounding how B2B customers purchase has…
Did you know over the last year, around 63% of marketers increased their investment in data-driven marketing. The reason behind…
An efficient CRM data quality offers companies a huge competitive advantage over competitors that neglect their CRM. However, this is…
One of the most widely recognized and utilized marketing methods by business firms globally at the moment is email targeting.…
