Case Study
InfoCleanse Empowers a Leading
Nurse’s Recruitment Firm to Optimize Its Client Acquisition by 75%
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About the Firm
The client is a nurse recruitment firm in East Petersburg, USA. Since 2000, the company has been tackling nursing staff shortages in the healthcare industry. Considered an industry leader in recruiting registered nurses, the company is a champion in blending qualified and competent RNs with the right hospital. With over 13 years of experience, the company, with its talented recruiters, has filled the existing workforce void in numerous healthcare facilities, helping them open new units and hospitals.
Challenges
The client was vying to expand its venture across the United States, focusing on increasing its customer base in Pennsylvania, Texas, and Rhode Island. It was vital for the recruitment firm to connect with reputed RNs across Pennsylvania, Texas, and Rhode Island for positive business outcomes. However, the email campaigns they launched with their existing inaccurate data to connect with Registered nurses in their targeted locations failed to fetch any significant results. They were in dire need of precise data on registered nurses to witness a staggering growth.
Solutions
The recruitment firm approached InfoCleanse, seeking email addresses of registered nurses from Pennsylvania, Texas, and Rhode Island. After quickly grasping the client’s data requirement, our data experts got to work. They sourced information about Registered Nurses from our 8 Million+ Healthcare Database. To ensure that the client achieves marketing success, we shared compliant, segmented, and accurate data based on the geographies specified by the client and other additional data fields, including years of experience, state from where the practice of license was obtained, and more.
Outcomes
The client leveraged InfoCleanse’s data to reach registered nurses via email campaigns, digital newsletter promotions, and more. As the data shared was accurate, the client witnessed excellent outcomes. With negligible bounce rates and a 95% deliverability rate, the clients were able to break barriers and establish connections with registered nurses in Pennsylvania, Texas, and Rhode Island and also added them to their customer base.
- 75% increase in client acquisition
- 70% increase in marketing ROI
- 63% increase in business revenue
- 4x manifold business growth
- Brand value enhanced by 2X
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