Case Study
How InfoCleanse Empowered Legal AI Solution Provider toGain a Strong Foothold in North American and European Market?
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About the Firm
The client is a legal AI solution provider elevating legal practices across the globe with its unparalleled resources for legal research and decision-making. Based out of California, the client, with its AI solutions, provides opportunities for legal practices to enrich their information on case archives. Additionally, by automating various labor-intensive tasks, the client is helping legal practices streamline workflows, opt for a result-focused approach, and enhance productivity.
Challenges
The client was working on ramping up its user acquisition capabilities and boosting its revenue margins. It had launched marketing endeavors across North America and Europe to acquire new users. However, owing to sub-optimal data, they failed to reach the right legal audience segment. The lack of the right data created major hurdles for this legal AI solution provider, preventing them from growing their user base and increasing the scope of marketing and sales. After this setback, the client approached InfoCleanse, seeking appropriate and precise data solutions to collaborate with legal practices across the USA, Canada, and European countries.
Solutions
The data experts at InfoCleanse were able to decipher the data gaps that were preventing the legal AI solution provider from achieving its revenue margins. With our robust data intelligence, we scanned our data repository containing around 53M+ professional contacts and collated an accurate and verified lawyer’s contact database. To enable the client to reach the right audience segment, fast-track the sales cycle, and achieve quick lead wins, we added exclusive information on law firms, various types of lawyers, and key decision-makers of law firms across North America and Europe.
Outcomes
InfoCleanse’s data intelligence worked wonders for the clients. Our lawyers’ contact databases helped them get in touch with solo practitioners, law firm owners, and heads of legal departments, i.e., they were able to establish a direct line of communication with prospects across every tier of a legal enterprise. The client’s email campaigns, digital newsletter campaigns and direct mail campaigns reached the right audience and fetched the desired traction. The client was able to successfully segment its audience, take a nuanced approach towards targeting, and taste success in their prospecting endeavors. With InfoCleanse data intelligence, the client acquired new users from North America and Europe, bolstered its sales productivity, and secured remarkable revenue margins.
Some of the results the client witnessed by leveraging InfoCleanse’s data solutions are as follows
- 5x increase in brand presence
- 3X increase in lead generation
- 78% higher sales
- 7X increase in revenue
- 9X increase in user acquisition
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